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Carolyn K. Haeler shares her journey from a life-changing celiac diagnosis to creating Mightylicious, a brand revolutionizing gluten-free baked goods with products so delicious even people without dietary restrictions choose them.

• Diagnosed with celiac disease at 31 after months of deteriorating health
• Discovered that gluten is not just in obvious foods but used as preservative, filler, and coloring in countless products
• Created Mightylicious after a disappointing experience with a store-bought gluten-free cookie
• Spent three months developing recipes, baking thousands of test cookies
• Walked into Whole Foods for feedback, walked out with an opportunity to sell her cookies
• Uses rice flour milled to exact specifications to eliminate the grittiness common in gluten-free products
• Named the brand Mightylicious to create a fun, positive image instead of clinical packaging common in gluten-free products
• Created Charlie the non-binary unicorn as a mascot that appeals to diverse audiences
• Financed her business through credit cards, small business loans, and eventually raised $5 million through crowdfunding
• Recently expanded product line to include specialized flour blends and brownies
• Products available in Kroger, Walmart, and natural food stores across the country

Visit mightylicious.com to order products shipped to all 50 states (free shipping on orders of 3+ bags) or find them on Amazon and in retailers nationwide. Use promo code MIGHTYHOLIDAY for 20% off on Amazon.

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