In this engaging conversation, Toni Shelaske and Erik Senders discuss the intricacies of running a small business, particularly in the pet treat industry. They delve into the and the complexities of sourcing quality ingredients, challenges of warehouse operations, and the importance of customer service. Erik shares insights on the growth of his business, the dynamics of his team, and the expectations of customers, especially during peak seasons. The conversation is filled with humor and practical advice for aspiring entrepreneurs. In this conversation, Toni Shelaske and Erik Senders discuss the challenges and rewards of running a small business, emphasizing the importance of personal relationships, product innovation, and team dynamics. They share insights on navigating industry changes, the significance of long-term employees, and the personal touch that small businesses bring to customer service. The conversation highlights the adaptability required in the face of challenges and the joy of watching employees grow within the company.