Many of us had Covid projects. Those ideas that sparked when we had some time that wasn’t filled with the thought, “what the hell is going on?” My project was this Substack you’re reading, born out of a desire to connect.

Mike had a much bigger idea (also inspired by connection) that has grown from a hashtag on LinkedIn into an international recognition program for the communications industry, with no signs of stopping.

In this installment of Tell Me a Story, Mike explains how moving to Iceland right before the pandemic and the unique solitude of his little rock in the Atlantic Ocean sparked a desire to connect with his peers. With a hashtag in hand and a LinkedIn page (#WeLeadComms), he has grown #WeLeadComms into one of the largest online recognition platforms in the communications industry.

Listen in as Mike shares how it’s become a beautiful place for hard-working, passionate professionals all over the world to feel seen and appreciated. That’s something I can appreciate and I feel like the Tell Me a Story series carries some of the same spirit.

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