Join us in this exciting episode as we dive into the world of Liquid Death with founder and CEO Mike Cesario! Discover how this innovative brand is shaking up the $21 billion bottled water industry with its unique marketing approach and irreverent branding.

Mike shares insights on the journey of Liquid Death, from its inception to securing a whopping $23 million in funding. Learn about the challenges of launching a direct-to-consumer model, the importance of humor in their campaigns, and how they’ve managed to thrive even during the pandemic.

We also explore the creative process behind their marketing strategies, including collaborations with friends from the advertising world and the development of entertaining content that resonates with consumers. Plus, hear about their recent projects, like a metal album inspired by internet trolls, and what’s next for Liquid Death as they expand into retail.

Don’t miss this behind-the-scenes look at a brand that’s redefining what it means to market water!