Mike Chuter is the co-founder of Impact4 and the co-founder and COO of Thankful. Two companies focused on creating opportunities for organisations to define and deliver on their purpose. He defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Beyond being a marketing function, he sees purpose as defining the organisation, not just for customers, but everyone including employees, shareholders, investors, suppliers, distributors, and more.

https://www.trinityp3.com/2020/11/brand-and-corporate-purpose/