Summary

In this episode of Rossman Radio, host Rob Nichols speaks with Julie Denton Price and Mike Coffey from Blue Cotton, a Kentucky-based screen printing and embroidery company. They discuss the company's evolution, the importance of brand awareness, and the challenges and opportunities in the e-commerce space. The conversation highlights their marketing strategies, the significance of real people in their branding, and the balance between production and marketing efforts.

Takeaways

• Stubbornness and determination are key to business longevity.
• E-commerce has been the biggest fuel for growth.
• Brand awareness is crucial for custom product companies.
• Real people behind the brand enhance customer trust.
• Social media strategy has shifted to involve team members.
• Production and marketing are managed in-house for efficiency.
• Engaging employees in marketing can lead to better content.
• Affiliate marketing is a potential growth strategy.
• Content creation requires significant effort and trial and error.
• Steady growth is preferable to flashy, immediate results.