Mike Davis, self-titled "Head Brand Guy" for Dale Earnhardt, Jr. and founder/executive producer of Dirty Mo Media, joins this episode to discuss how he approaches partnerships for one of the most popular drivers in racing history, and how that approach has shifted as Dale Jr.'s personal brand has evolved from a young rockstar to a retired father. Davis also chats with host Carson Tinker about how he got his start in the industry by sending hundreds of unsolicited resumes, and how NASCAR has fared in the coronavirus pandemic.