In this episode, we meet Mike De Santis, the founding marketer at Canopy, and Director of Business Operations. 

Canopy is the first beauty-focused humidifier and a byproduct of Doris Dev, a full-suite product development agency. . 

We will learn the backstory of Canopy and how it’s sold over 100k units in 3 years, and how it manages to get a 80% subscription rate on its filters.

Other topics covered in this episode

• Creating a new consumer product category
• Moving beyond one-and-done purchases
• Brand cross-overs 
• Providing a consistent experience across digital and physical

Key Takeaways

• You build your brand online but you build your business in retail
• You can get started in DTC, but to build a business these days you need to go omnichannel quickly
• Retention is a massive growth lever for product businesses
• QR codes are a great way to drive subscription 

Please let us know your thoughts about the episode!

Where to find Mike De Santis:

• Linkedin: https://www.linkedin.com/in/michael-de-santis-37227136/

Websites:

• https://getcanopy.co/
• https://www.doris.dev/

Where to find Kait Stephens:

• Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
• Website: www.brij.it