Mike Eshelman, Director of Consumer Finance at Jornaya, joins the show to give his insights on the Lead Management domain. Mike has worn many hats during his career in the Mortgage industry spending time as a lender, lead provider, and now customer journey expert. In this episode, we talk about the value in conducting a "Customer Experience Screening" on your lead management system at least once a quarter and how there is still a human touch required even for the most dialed-in lead management systems. Mike also discusses some of the largest missed opportunities for lenders today as it relates to how they use data to make strategic decisions and changes to their technology.