Mike Garrison, author of "Can I Borrow Your Car" and host of the "Why Should I Refer You?" podcast, is introducing a new Skill Set Series focused on referrals. The series is inspired by the TroutBitten podcast's skill series format, which breaks down complex topics into manageable segments.The upcoming Skill Set Series will cover various aspects of referral culture, particularly in the financial services industry. Topics will include:Defining referral culture

1. Starting and measuring a referral culture
2. Improving and adapting referral culture
3. Getting ideal client referrals
4. Giving referrals effectively
5. Handling referrals (both good and bad outcomes)
6. Working with centers of influence
7. Integrating referrals into other marketing forms
8. Mike encourages listeners to prepare for the series by:Reflecting on their business culture
9. Evaluating their current referral practices
10. Considering how others perceive their referral culture

He promises that those who complete this "homework" will be better prepared to implement the action steps provided in each episode