In this episode, George Paladichuk is with Mike Goldstein, Chief Revenue Officer of Roofle and a veteran with over 30 years in the roofing industry. Mike discusses his diverse career ranging from roofing installer to tech executive, offering insights on the evolution of the industry towards digital quoting and e-commerce. We explore the impact of AI and advanced analytics on consumer behavior, the importance of transparency for building trust, and the challenges and opportunities for contractors in adopting new technologies. Mike shares fascinating stories and key strategies for staying ahead in the rapidly changing roofing industry. Tune in to learn how to harness technology and innovation to grow your business.