Mike is a strategic thinker with creative passion, Mike helps to grow build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience. He is the co-founder of Scratch, Australia's fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way. He is also an eCommerce Designer & digital strategist & speaks on eCommerce, brand and the subscription economy. He is also one of Australia’s most experienced direct to consumer marketers.

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