Living Beyond Comfort: The CANA Philosophy of Performance
Under Pressure

Author, high-performance coach, adventure athlete, and speaker, is the
founder of the CANA framework, Constant And Never-ending Adventure.

His work sits at the intersection of performance psychology, physical
conditioning, and real-world pressure, offering a grounded alternative to
traditional mindset and motivation models.

He is the author of CANA: Constant And Never-ending Adventure and
Safe? Who Said Anything About Safe?, and the creator of the CANA
performance framework, now used by athletes, executives, and
professionals operating in high-stakes environments. Before stepping into
this world, however, his life looked very different