Mike Jacobs is a legendary independent record promoter who ran campaigns for alternative success stories like The Offspring, Rancid, Nine Inch Nails, Bush and No Doubt, among others. He also was CEO of MCA joint venture Way Cool Music from 1995-98, where he signed Blink-182, and was a lifelong friend of Rick Carroll, who started the pioneering modern rock radio station KROQ-FM in L.A. We chat with Rick about his time in the trenches, his memories of 97X and the modern rock format.