In this conversation, Mike Konrad shares his extensive experience in the electronics manufacturing industry, particularly focusing on the importance of cleaning circuit boards to prevent failures caused by electrochemical migration. He discusses the evolution of cleaning practices, the significance of thermal management, and the shift from traditional advertising to value-based marketing. Mike emphasizes the need for long-term thinking in business and the role of influencers in modern marketing, advocating for a conscious approach that prioritizes value and positive impact over aggressive selling. Mike shares his insights on entrepreneurship, emphasizing the importance of trust, problem-solving, and embracing change. He discusses the challenges of navigating business decisions, the necessity of evolving skills, and the significance of learning from failures. The dialogue also touches on the dynamics of the retail industry, the impact of trends and influencers, and the value of trade skills in the modern workforce. Ultimately, the conversation highlights the journey of entrepreneurship as a continuous learning experience.

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