00:31 – Introduction
Mike McCarron, owner of ImageWorks Landscaping, joins the show and shares his background in an ultra-competitive DC-area market.

02:48 – The Real Growth Constraint
Mike challenges the “labor shortage” narrative and argues most companies don’t truly know their numbers.

03:37 – Busy vs. Profitable
Why being busy doesn’t equal growth and why fewer employees with higher profit wins.

05:11 – The Wake-Up Call
Mike shares how losing his wife in 2010 tested his business systems and leadership.

07:01 – Early Systems Thinking
How peeling off roles and building structure started well before tragedy forced it.

09:02 – Equipment vs. Education
Why most owners chase trucks and machines instead of operations and training.

10:24 – The Power of Industry Networking
Why learning from non-competing peers accelerates growth faster than going it alone.

12:26 – The Entrepreneur Is the Constraint
How ego, fear, and lack of vulnerability stall companies under $1M.

15:00 – Culture and Weekly Training
Inside ImageWorks’ weekly all-hands meetings and how they achieved 100% retention.

17:42 – Where to Start with Systems
Mike outlines a practical method to establish production baselines using a stopwatch.

20:03 – Managing by the Scoreboard
Why crews need to know the “score” every day to win consistently.

22:34 – Industry Software Tools
A rundown of landscape-specific software options and why generic tools fail.

23:49 – Why Mike Gives Back
The $400k–$700k gap most consultants ignore and why Mike focuses there.

29:10 – Final Advice
Don’t wait, don’t downplay yourself, and don’t be afraid to ask for help.