Mike McDerment, CEO of Freshbooks: secret competitor

“Product Love” is the feeling you get when you have that incredible and joyous connection towards your favorite products. What makes certain products so lovable to us? I ask the leading industry product managers, and the brilliant teams that have crafted them for us. This podcast is essential for anyone who wants to learn about product management from the best executive product leaders across various disciples. Dive into topics about the evolving craft of product management, trends in the industry, and get even more insights into how the modern PM makes you feel “product love.”

Eric Boduch is the chief evangelist and co-founder of Pendo and a contributor to ProductCraft.

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Rikin Diwan, SVP of Marketing at Thimble: B2B and D2C

On this week’s episode of Product Love, I sat down with Howard Tiersky, the CEO of FROM, the digital transformation agency. He helps companies win with today’s customers who reserve their loyalty for brands that deliver elegant and convenient digitally-powered experiences. Before that, he was the Vice President of Media & Entertainment at Capgemini.  
 This episode, we talk about mapping out the customer journey, and the five steps to digital transformation. 

Howard Tiersky, CEO of FROM, The Digital Transformation Agency: The five steps of digital transformation

Brianne Kimmel, Founder of Worklife Ventures: SaaS trends

Dan Balcauski, Founder at Product Tranquility: pricing

Anabela Cesario, Director of Product Operations at OutSystems: Scaling product operations

Product Love

Mike McDerment, CEO of Freshbooks: secret competitor

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