Mike Nelson is co-founder of Four15 Digital, a performance marketing agency with offices in Long Beach and Walnut Creek, California. Mike tells us how he went from being a high school math teacher to an SEM expert, why he loves auditing potential clients’ accounts, why he values mindset diversity in this company, how COVID has made people more comfortable with agencies, and why he thinks client relationships would be better if clients that sometimes presented to agencies instead of vice versa. 

Links

Mike Nelson LinkedIn

Four15 Digital Website

Purple Cow, a book by Seth Godin