In this episode, Praka chats with Mike Pearson, North American Brand Director for Christopher Ward, about his journey into the watch world, CW’s growth, and the brand’s bold new direction.

Wrist Checks

Mike – Christopher Ward C60 Trident Lumiere

Praka – Christopher Ward C63 Sealander GMT

Topics include:

Mike’s background and entry into the industry

How the Christopher Ward opportunity came about

Keeping pace with growth after the Bel Canto, Twelve, Lumiere, and Loco

Evolution of CW’s vision with recent models like the Twelve 660

Bespoke collaborations with groups like RedBar

Sports & Sponsorships:

Christopher Ward’s partnership with Everton Football Club

Support for Team BRIT and Shields & Stripes

Case design inspirations tied to Aston Martin

The latest release: The Twelve 660 and what’s next (materials, sizes, LOCO projects)

Mike’s Picks:

Popping Crowns (Chris)

A Tale of Two Wristies Podcast

Superman & Lois (Show)

Praka’s Picks:

Cuervo y Sobrinos – Chrono24

Cuervo y Sobrinos (Official)

Alien Earth – Disney+

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