In this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap, a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting or taking their company in another direction, and tech-enabled businesses that wish to leverage technology to enhance their non-technology company. We discuss a couple of shared clients and the impact that Innovatemap's work with them. Innovatemap has also launched A Better Product Podcast to share their knowledge with the industry.

Special Guest: Mike Reynolds.

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Links:

• Innovatemap — Innovatemap is a digital product agency. They fill critical gaps for high-growth tech companies through excellence in product management, product design, product marketing, and product brand. Whether it’s a startup creating its first pitch deck, a scale-up strengthening their product’s user experience, or a company introducing technology into their core business, Innovatemap delivers essential tech services for Indiana’s technology ecosystem.
• Better Product Podcast — Take a deep dive into how digital products are created, how businesses are built around them, and how you can use real-world insights to make a difference in your work with digital products.