Mike Roeth, Executive Director of the North American Council for Freight Efficiency (NACFE), joins Dave Nemo and Jimmy Mac for a rapid fire update from the frontlines of freight innovation on this episode of Nemo Nation.

NACFE is known for its data-driven approach to improving freight efficiency, sustainability, and performance across North America. In this interview, Mike shares updates from the latest Run on Less – Messy Middle site visits, including insights from Wegmans and Pilot, where new technologies and strategies are being tested in real-world operations.

Key topics include:

What the “Messy Middle” really means for fleets

How NACFE’s independent research helps companies navigate complex tech decisions

What Mike is seeing—and what he's excited about—as site visits continue

Whether you’re curious about electrification, alternative fuels, or how to move the needle on efficiency, Mike brings real-world perspective and actionable insights.

Nemo Nation delivers quick-hitting interviews with the people shaping the future of trucking—from technology leaders and analysts to drivers, fleet executives, and innovators.

#MikeRoeth #NACFE #RunOnLess #MessyMiddle #TruckingEfficiency #SustainableFreight #FleetTechnology #NemoNation #DaveNemo #JimmyMac #LogisticsInnovation #TruckingLeadership