Episode 89 of the Main Beam Podcast features longtime friend and seasoned hunting industry veteran, Mike Roux. In this conversation, Mike dives into the evolution of social media and how it has shaped the outdoor and hunting world over the years, bringing both opportunities and challenges along the way. He shares his perspective from years of experience, offering valuable insight into how hunters and brands can navigate the ever-changing digital landscape. To wrap things up, Mike talks about his dream hunt to Africa, giving listeners a glimpse into his passion for adventure and the experiences he hopes to chase in the future.