Five Strategies For Marketing Without The Agency Price Tag

You could say that Mike Rozelle’s passion for marketing developed at a young age. “I was the kid who could memorize TV commercials all the way through,” he told me. The art of positioning a product, of finding an angle to make things easier for a consumer base, seemed to thrill him to no end.

It’s what led him to pursue a graphic design degree in college, with an eye on the visual style of creating great offers. But as is the case with most entrepreneurs I come across, the real work and the real intense study doesn’t actually begin until after the final class bell rings.

Rozelle’s story is no different. He credits a lot of his success and growth as a business strategist to the three very large bookshelves that line the walls of his home office. Rozelle said that it was that experience and quest for knowledge that eventually pushed him into the digital space.

We tend to forget that Facebook, Instagram, Youtube, Snapchat, Pinterest … they’ve only really become mainstream in the past decade. And such a diversity of platforms only serves to exacerbate the two challenges that business owners have faced since the beginning of time: Time and Money.

Mike believes that most small business owners today don’t have the money to hire a fancy marketing agency and they don’t have the time to spend teaching themselves how to market effectively. And of course, like any purposeful entrepreneurial venture, that is where Mike’s company, The Digital Wingman comes into play.

In this episode of Voices of Impact, Mike and I dive into the foundational marketing strategies that all businesses need to pay attention to. Mike shares his wisdom on overcoming the two biggest challenges that people experience with the internet. We talk about the power of community and being able to bounce ideas off of others. And he provides his insight into the dangers of adopting a one-one-size-fits-all approach to marketing.

Interview Post & Transcript: http://www.voicesofimpact.com/mike-rozelle/