Mike Schmidt of Dovetale at long last, helps me understand a term that for a long time has been of significance to me. In this episode, we talk about his influencer service so aptly named, and how the relationship between it and your business is a reflection of this concept. We talk about what problems in the market it's setting out to solve, his take on influencer marketing and how his journey as a software engineer brought him to this point. Was I tempted to describe how his background in software engineering dovetailed into this platform? Yes. Yes I was.

Mike is the founder of Dovetale.com - a platform to help Shopify merchants work with creators and influencers. Prior to founding Dovetale, he started Listn.co, a social music app, and later sold it to the media holdings group: SFX Entertainment where he led Beatport, now the largest community of electronic dance music fans and DJs. He is on the board of The Knowledge Society, a graduate of Queen’s University in the department of Engineering Chemistry and now lives in New York City.