This week’s guest: Mike Schmidt, an outdoor enthusiast and advocate who markets products to those who live life on the move. He’s a “swiss army knife” when it comes to guiding people on outdoor adventures to help eliminate the intimidating factor that outdoor marketing can sometimes place on us. A word or warning: If you do sign up for an adventure with this guide, don’t flake out on him last minute, or he’ll be left without his cheetos –which was your assignment.