The Building Books podcast is thrilled to welcome publishing industry icon, Mike Shatzkin, to the show. Influenced by his father, Mike has been involved in the publishing business for nearly 50 years. He has written or co-authored six books, and is the founder and CEO of The Idea Logical Company, co-founder of Publishers Launch Conferences, and co-founder of Logical Marketing.

Mike Shatzkin

Building Books is a publishing podcast for anyone who wants to learn more about how book publishing really works. It’s hosted by Glenn Yeffeth, the publisher of BenBella Books.

Every week Glenn dives into a variety of topics on book publishing, marketing, and business via conversations with industry professionals and authors, or with monologues on what’s going on in the publishing world.

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Building Books is a publishing podcast for anyone who wants to learn more about how book publishing really works. It’s hosted by Glenn Yeffeth, the publisher of BenBella Books. Every week Glenn dives into a variety of topics on book publishing, marketing, and business via conversations with industry professionals and authors, or with monologues on what’s going on in the publishing world.

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Mike Shatzkin

Mike Shatzkin