24: Mike Taber on How to Balance Product and Marketing

For the next 4 weeks, I’ll be releasing an episode on Tuesdays and Thursdays, to gear up for on April 9th. These episodes will be focused on self-funded, often solo-founders. Some are on the smaller side, while others have ARRs over 7-figures, but they all have valuable lessons to share for any founder. If you already have a team or have raised money, don’t skip these weeks. To succeed as a self-funded startup, you need to be hyper focused and these guests share the tactics that have allowed them to build a business with limited resources.  And if you are just starting out, then these guests will help give you a plan of action so you can avoid some of the same mistakes they made. Regardless of where you’re at with your startup, I know you’ll get actionable lessons out of this series. Today, on the Early-Stage Founder Show, I’m talking with Mike Taber, co-host of MicroConf and the , founder of , and the author behind . In our chat, we talk about Mike’s new startup, , and cover everything from how he validated the idea to why having a pre-existing audience isn’t necessarily a big advantage, but where we really dive in is how he handles the balancing act of improving the product while also marketing it. If you struggle to know where to focus your limited efforts, then this is the episode for you.