<p>Ice cream in grocery is a very competitive category. What does it take for a start-up to take on the big brands? (Originally aired on Wharton Launch Pad - SiriusXM Business Radio Channel 132.)</p>

Ice cream in grocery is a very competitive category. What does it take for a start-up to take on the big brands? (Originally aired on Wharton Launch Pad - SiriusXM Business Radio Channel 132.)

Mike Webber + Vedant Saboo | Frutero Ice Cream

Meet entrepreneurs and learn the secrets to their startup success on Wharton Launch Pad, hosted by Karl Ulrich, co-founder of Wharton's Venture Lab and Rob Coneybeer, Co-founder of Shasta Ventures. Wharton LaunchPad was originally broadcast on SiriusXM Channel 132, Business Radio.

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Mike Webber + Vedant Saboo | Frutero Ice Cream

Mike Webber + Vedant Saboo | Frutero Ice Cream