Mike Wolthuis, founder and lead consultant of the Wolthuis Group, and Dave Eagleson, CEO and founder of Outlaw, join hosts Hans Dietterich and Brie Oaxaca. Wolthuis emphasizes the role of Metrc as the "Database of Truth" in the industry, discussing pain points in the cannabis industry and how automation can solve them. Wolthuis shares his experience working with cultivation sites and the benefits of using Outlaw's RFID technology to streamline processes and reduce human error. They also discuss the current state of the cannabis market, the importance of involving IT consultants early on in the business, the value of standardizing operations, and the key role of automation.