Miki Agrawal is the co-founder of Thinx, founder of Tushy and Wild, and the author of two books (Do Cool Shit and Disrupt-Her) not to mention a full-time, kick-ass mom. In Part II, Miki speaks to how she built Tushy and Thinx into what they are today. From the marketing moves that got her the traction and press she needed for launch, to how she allocates her own time and energy in a way that’s most beneficial for her business.

Check out Miki on Instagram @mikiagrawal and her current venture Tushy @hellotushy and hellotushy.com. You can keep up with SelfMade @selfmade and email us at [email protected].