MIKUNA is redefining plant protein with Chocho, a nutrient-dense superfood grown regeneratively at high altitudes in the Andes. Rooted in Ecuadorian heritage, their products deliver clean, powerful nutrition while supporting regenerative agriculture and empowering local farming communities. They believe in fueling people and protecting the planet, one scoop at a time. Mikuna was founded by fifth-generation Ecuadorian farmer and former professional athlete, Ricky Echanique. On this episode, Ricky is taking us behind the brand.

Inside the episode

• Ricky Echanique's founder story as a fifth-generation Ecuadorian farmer and former professional athlete

• Why Ricky created a brand to bring Chocho to new markets

• Strategy marketing Chocho in the United States

• Advice for an emerging brand founder marketing an unknown ingredient to most US consumers