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Mile Marker 5 – Storytelling, Training, and Mack Masters with Wesley Burleson
In this episode of Beyond the Bulldog, we sit down with Wesley Burleson, Digital Media and Events Manager at Mack Trucks, to explore the intersection of storytelling, training, and team development in the trucking industry. Wesley shares how compelling stories power everything from product videos to technician training.
He also walks us through the evolution of Mack Masters — a hands-on, high-energy global competition designed to sharpen skills and celebrate excellence across service, parts, and warranty roles. From comic books to pro wrestling themes, discover how creativity and competition keep Mack’s training programs both engaging and effective.
You’ll learn:
-How storytelling enhances technical training
-Why Mack Masters is more than just a competition
-How digital content can connect, educate, and inspire
🎥 Subscribe now and follow Beyond the Bulldog for more powerful voices from across the trucking world.
What's next?
Check Out Mack Masters: https://www.mackmasters.com/
Visit the Mackshop to use your discount code: https://mackshop.com/
Book a virtual truck tour! https://www.macktrucks.com/live-tour/
View all episodes
By Mack Trucks Inc.In this episode of Beyond the Bulldog, we sit down with Wesley Burleson, Digital Media and Events Manager at Mack Trucks, to explore the intersection of storytelling, training, and team development in the trucking industry. Wesley shares how compelling stories power everything from product videos to technician training.
He also walks us through the evolution of Mack Masters — a hands-on, high-energy global competition designed to sharpen skills and celebrate excellence across service, parts, and warranty roles. From comic books to pro wrestling themes, discover how creativity and competition keep Mack’s training programs both engaging and effective.
You’ll learn:
-How storytelling enhances technical training
-Why Mack Masters is more than just a competition
-How digital content can connect, educate, and inspire
🎥 Subscribe now and follow Beyond the Bulldog for more powerful voices from across the trucking world.
What's next?
Check Out Mack Masters: https://www.mackmasters.com/
Visit the Mackshop to use your discount code: https://mackshop.com/
Book a virtual truck tour! https://www.macktrucks.com/live-tour/