Beyond the Bulldog

Mile Marker 8 – Building a Legacy: A Conversation with Richard Bondurant


Listen Later

Since 1943, J.L. Rothrock has been moving freight and shaping lives across the Southeast and beyond. In this episode of Beyond the Bulldog, we sit down with President Richard Bondurant — a third-generation leader who has worked nearly every role in the company, from wrenching in the shop to driving the trucks himself.


Richard shares what it means to lead a legacy carrier in a modern world, how Rothrock scaled from two trucks to a regional fleet serving the eastern U.S., and the family values that continue to guide its culture and success.


We discuss:
-The history of J.L. Rothrock and its evolution from mail and catalog delivery to hauling furniture, textiles, and potatoes
-How Richard’s hands-on leadership style impacts operations and customer trust
-What dependability really looks like in an industry built on deadlines, relationships, and road miles

 

What's next?

Learn more about J.L. Rothrock: https://jlrothrock.com/

Visit the Mack Shop to use your discount code: https://mackshop.com/

Book a virtual truck tour! https://www.macktrucks.com/live-tour/

...more
View all episodesView all episodes
Download on the App Store

Beyond the BulldogBy Mack Trucks Inc.