In this episode of Creative Grove, part of the Brand Roots Podcast, we sit down with Cameron Broadhurst, Creative Director at Taylor Chip, to unpack how a kid with a drum kit and a Canon Mark III became the viral mind behind one of the fastest-growing cookie brands in America.

Cameron shares:

• How he transitioned from music and wedding videography to viral content strategy
• The origin story of Taylor Chip’s cookie review series and its explosive success
• His candid thoughts on content volume, burnout, feedback loops, and the myth of perfection
• Why most brands misunderstand attention, engagement, and what “building in public” really means
• The behind-the-scenes of their best-performing videos (including milk in the center console)
• Why done is better than perfect—and why most businesses just need to hit record

This isn’t a theory-based conversation. It’s a masterclass in making content that cuts through the noise, grows a cult following, and still keeps the heart of the brand intact.