<p>And dives deep into breakfast cereal (again) with former Kellogg's marketing exec David De Souza. Learn how CPG marketing has morphed in the new DTC landscape. </p>

And dives deep into breakfast cereal (again) with former Kellogg's marketing exec David De Souza. Learn how CPG marketing has morphed in the new DTC landscape.

<p>And dives deep into breakfast cereal (again) with former Kellogg's marketing exec David De Souza. Learn how CPG marketing has morphed in the new DTC landscape.&nbsp;</p>

Milking Breakfast Cereal with David DeSouza, President of Herbco.com

Welcome to Backstage With the Brand, the podcast where we stage dive into all things advertising, marketing, and branded content. Advertising geek Andy Wiedlin (Yahoo, Huffington Post, Buzzfeed) hosts guests whose experience in digital marketing, media, and advertising has made them experts in the field. Join us for insight into what makes the power of a brand, and what the future holds for the digital landscape.Sponsored by Magnet Media. Learn more about telling your story at www.MagnetMediaFilms.com

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Milking Breakfast Cereal with David DeSouza, President of Herbco.com

Milking Breakfast Cereal with David DeSouza, President of Herbco.com