MILKRUN Australia was the pandemic-era sensation that promised groceries in ten minutes, raised $75 million, and collapsed in less than two years. This episode explains what really happened — from flawed unit economics to shifting investor sentiment — and the strategic missteps that turned speed into a liability. Join Marketing and Strategy TLDR to explore why one of Australia’s most hyped delivery startups fell, and what every founder, Business School student, and marketer can learn from the country’s most expensive quick-commerce failure.

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MILKRUN Australia, Startup Failure, Business Strategy, Quick Commerce, Marketing Podcast, MBA Case Study, Woolworths, Entrepreneurship