George Miller, wrote a paper in 1965, called “The magical number seven, plus or minus two” which describes limits to our capacity for processing information.

This paper laid out the groundwork for “Miller’s Law”, which is “The average person can only keep 7 (plus or minus 2) items in their working memory.”

In this episode we talk about how this does not nessecarily a limit that means that you can only handle 7 items, but rather, that you have to be thoughtful about how you manage information, and as a designer, you think about how you chunk your data, and build hierarchies of information, for the user to comprehend information better.