Rich Idea Poor Idea

Million Dollar Ideas: How Jiří Psota Came Up With The Idea For His Pricing Startup Yieldigo


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Episode #6 with the co-founder and CTO of Yieldigo which was launched in 2016 and offers a SaaS platform that empowers retailers to obtain key insights in real-time based on their data, whenever they need it. They have grown to over 43 employees and raised €2M in funding.

Topics covered:

• How Jiří and his co-founder came up with the idea

• How they validated it with potential customers and market research

• The early days of development and marketing

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Rich Idea Poor IdeaBy Rawan Tafech