Million Dollar Listing star Ryan Serhant, whose new book "Sell It Like Serhant" is already a best seller, and his younger brother Jack had what seemed like a brilliant idea for firewood a business at age 10.

While the business went down in flames, the lessons formed a foundation for Serhant's extreme success in the real estate and entertainment business.

For more information, visit the show notes at https://www.bobbirebell.com/podcast/ryanserhant