Most donor thank-you emails are forgettable. “Thank you for your generous gift.” Click. Delete. Gone. But here’s the truth — polite doesn’t build loyalty. Personal does. Specific does. Unexpected does.

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to turn your thank-you emails into relationship-building machines using his MVP Framework — Memorable, Valuable, and Personal. You’ll learn how to tell short, impactful stories, give donors something worth opening your email for, and make every message feel like it was written just for them (even when it’s automated).

With real-world examples, AI prompts you can copy-paste, and a plug-and-play donor “flywheel” system, you’ll discover how to keep supporters feeling seen, appreciated, and inspired — so they give again and bring others with them.

Lazy? No. Leveraged.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Most nonprofits lose their biggest post-event opportunity — here’s how to keep the momentum (even if you’re exhausted).

The event went off without a hitch, the room was buzzing, and people were excited to be there. And then… nothing. No recap, no follow-up, no donation bump. The energy disappears, and all that hard work fades into a fond memory.

Not this time.

In this episode of The Million Dollar Nonprofit, Tom Kelly walks you through his 4 R’s of Follow-Up — a simple, automated system to recap the moment, reinforce the impact, re-engage attendees, and repurpose your event content so it keeps working for you long after the last guest leaves. You’ll learn exactly what to send, when to send it, and how to make it happen with tools you already use — all before the event even starts.

If you’ve ever told yourself “I’ll follow up in a few days” and then never got around to it, this episode will save your post-event momentum, boost donations, and turn one night of excitement into ongoing support for your mission.

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Event chaos ends here.

Tired of chasing down RSVPs, sending last-minute reminders, and getting ghosted after your nonprofit events? You’re not alone—and you’re not stuck. In today’s episode of The Million Dollar Nonprofit, we’re building your Event Echo Engine—a simple, 3-step automation system that helps you:

→ Get more people to RSVP

→ Actually show up

→ Stay engaged (and donate!) after the event

All with fewer headaches and zero chaos.

We’ll walk through the full strategy—smart invites, automated reminders, and powerful post-event follow-up—plus share the real results from a small nonprofit that raised $7,300 in 10 days using this exact playbook.

You don’t need a bigger team. You just need better systems. Let’s build yours.

Head over to our Instagram and DM us the word "AI' for our Free AI Nonprofit Growth Playbook. https://www.instagram.com/charityauctionstoday/

Your old event lists aren’t dead — they’re dormant.

You know that spreadsheet from last year’s gala? The trivia night roster? The silent auction RSVPs from 2021? Most nonprofits treat those lists like they’re useless. But those names already showed up for you. They bought tickets, placed bids, and raised their hands to say, “I care.”

Today on The Million Dollar Nonprofit, I’m walking you through a powerful 4-step system — the R.S.V.P. Donor Reboot — to help you turn cold event lists into warm, re-engaged donors. We’re talking zero awkward emails, fully automated outreach, and reactivation messages written in minutes with AI.

I’ll show you how to segment your lists by past engagement, craft messages that reconnect instead of pressure, and build a smart, simple campaign that runs in the background — and brings donors back.

No ad spend. No chasing. Just real results from the people who already believed in your mission once.

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Most nonprofits lose up to 70% of their donors after the first gift. But what if reactivating those donors didn’t require more emails, more hustle, or more guesswork?

In this episode of The Million Dollar Nonprofit, I break down a proven 3-step system called the Reactivation Flywheel — a smart, automated way to reconnect with lapsed donors and turn “we haven’t heard from them in years” into “they just gave again.”

You’ll learn:

• How to segment lapsed donors the right way
• What to say (and what NOT to) in your reactivation emails
• How to use AI and automation to bring back donors on autopilot
• The exact ChatGPT prompts to build your full sequence in under an hour

One nonprofit used this system to raise $11,300 from 147 donors they thought were gone — all in just 10 days. And you can too.

If you’ve got lapsed donors sitting in your CRM, this episode could be your comeback story.

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You don’t need a month-long campaign to raise real money. Sometimes, all it takes is three emails and 48 hours. But here’s the key—urgency without the hype.

In today’s episode of The Million Dollar Nonprofit, Tom Kelly walks you through the exact 3-email flash campaign framework that’s helped nonprofits raise thousands—fast—without burning out their list or sounding spammy. You’ll learn how to structure your emails, what to say (and avoid), and how to use AI to write it all in under 30 minutes.

We cover:

• Why flash campaigns work (when done right)
• The “Spark, Pulse, Close” email structure
• ChatGPT prompts to write each message
• How to automate the whole thing with ConvertKit or Mailchimp
• A real-life example that raised $3,200 from a list of just 712 donors

Whether you’ve got a matching gift, a micro-goal, or an auction countdown—this is how to build momentum fast and keep donors excited to give.

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You’ve got a powerful story. A generous donor list. A solid campaign plan. But if your email subject line doesn’t land? None of it matters. No opens. No clicks. No gifts.

In today’s episode of The Million Dollar Nonprofit, I’ll show you the five subject lines that helped real nonprofits raise over $100,000, and break down why they worked—plus how to use AI to generate dozens more that fit your mission, your voice, and your donors.

You’ll learn:

• The psychology behind high-performing subject lines
• How to spark curiosity, emotion, urgency, and action—ethically
• AI prompts that turn one idea into a dozen headline-ready options
• A simple A/B testing method to boost open rates fast
• How to match subject lines to donor segments for even better results

Whether you’re writing to new donors, lapsed givers, or auction bidders, this episode gives you the tools to make your next subject line your best-performing asset.

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You’ve seen those guilt-trip emails: “If you don’t give now, someone suffers.” Yikes. That kind of pressure may get one donation—but it kills trust.

In today’s episode of The Million Dollar Nonprofit, Tom Kelly breaks down a better way: ethical urgency. Learn the Three C’s Framework—Clarity of Timing, Consequences of Delay, and Community in Motion—to move donors to action without manipulation.

You’ll walk away with:

✅ A messaging formula that feels good (and actually works)

✅ AI prompts to build your own high-performing emails

✅ A ready-to-use 5-part donor campaign framework

✅ Real-life results from a nonprofit that raised $18K in 5 days—without pressuring anyone

If you want campaigns that donors love to open—and love to give to—this episode’s your blueprint.

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Don’t Beg, Build: How Empowered Donors Give More—and Keep Giving

There’s a lie baked into nonprofit culture: “We’re just asking for help.” But today, we’re flipping that script. Because you’re not begging—you’re building. And when donors feel like builders, not wallets, they don’t just give... they stay.

In this episode of The Million Dollar Nonprofit, Tom Kelly unpacks the Builder Mindset Framework—a simple, powerful shift in how you talk to donors. You’ll learn how to create messaging that affirms identity, showcases real outcomes, and invites collective ownership. Why? Because empowered donors give more, return more often, and bring others along.

Plus: Tom shares exact ChatGPT prompts, email flows, and automation tools you can plug in today using DonorBooks, ConvertKit, and more—so your fundraising runs on connection, not guilt.

You’ll walk away with a full empowerment engine. No pressure. Just momentum.

Automate Your Nonprofit’s Impact Stories—No Interviews, No Stress

Let’s face it: collecting testimonials can be a mess. You forget to ask, they forget to reply, and when the story finally comes in? It’s a three-sentence scramble with no punctuation. But what if collecting powerful donor-ready stories was automatic?

In this episode of The Million Dollar Nonprofit, Tom Kelly shows you how to capture, clean, and publish real impact stories—without interviews, awkward asks, or email chasing. You’ll learn how to use forms, automations, and AI (yep, ChatGPT) to turn raw testimonials into emotional, clear, donor-facing stories. Plus, how to store and tag them so your next appeal, grant, or social post is just a copy-paste away.

This is storytelling on autopilot. No burnout. No bottlenecks. Just proof your mission works—and tools that do the heavy lifting.

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