Episode #88: MimiG

On today’s episode of the Craft Industry Alliance podcast we’re talking about building a business in fashion sewing with my guest Mimi Goodwin, whom you might know as MimiG.

Mimi is a mother, businesswoman, and award winning, trend expert and Editor-in-Chief of the popular fashion, lifestyle, and DIY blog, MimiGStyle.com. What started off as a hobby in her Los Angeles home in 2012, has blossomed into an international brand with daily engagement of more than 1.M followers.

We talk about :

What works on YouTube

Sponsored posts

Body image

How to build readership for your blog and grow you Instagram following

Controlling the tone of your online community

Becoming a sewing pattern designer

Launching a membership site

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Today’s show is sponsored by Spoonflower. If you’re a creative person who loves to design, there’s nothing quite like the feeling of seeing your art printed onto fabric, or better yet -- seeing someone across the globe purchase it and make something amazing. Spoonflower is the first company to make it possible to digitally print custom fabric, wallpaper and gift wrap with no minimums, and no limitation of colors. Shop from thousands of indie designs, or sell your own designs and earn up to 15% commission on every sale. The best part? As an independent seller you always keep the rights to your work. While She Naps podcast listeners can get 15% off your next Spoonflower fabric order with code ABBY17. Learn more at try.spoonflower.com/abby

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Please note that this show used to be called the While She Naps podcast. The name has changed, but the content and host have stayed the same.

To get the full show notes for this episode, visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Meet with show host, Abby Glassenberg, each month for our Craft Business Roundtable, get access to courses and webinars taught by industry leaders, and much more.