Samso Insight Episode 111 is with Mimmo who is the Founder of Mimmo's Gourmet Gelato. This Samso Insight is all about the inner passion of business.   Samso Insight 111 is all about the Passion and Perseverance that is in build into those that pursue the life of an entrepreneur. It is not so much to seek glory but it is the fulfilment of the passion that dwells deep.   Tony Goode brings to us a riveting story, that on the surface, perhaps bears no interest to the business community, apart from the delicious thought of Gelato, but when you sit back and listen, one will feel all the essence of what it takes to follow your passion.