Min-Kyu Jung was a corporate lawyer who taught himself to code because he saw a problem that needed solving. Three years later, Ivo is winning enterprise deals against vendors with much bigger names, with clients like Uber, Netflix, Shopify, and Reddit choosing them in head-to-head bake-offs.

How does an unknown startup from New Zealand win those deals? Min-Kyu stopped coding for three months to talk to 400 people. He went all-in on in-house legal teams while competitors hedged. He built features over weekends to save deals, then spent years on details others ignored.

In this conversation with Mason Yates, Min-Kyu shares why being unknown became an advantage, what it takes to win trust with lawyers, and why going deep on one thing beats being everywhere at once.