Leo Trujillo

Mind as Strategy: 30-Non-Linear Influence: Catalyzing Cascades & Social Proof


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Influence doesn’t scale through arguments.

It scales through momentum.


In this episode of Mind as Strategy, we move from guiding individual decisions to activating collective movement. Non-linear influence is about triggering cascades—small visible signals that spread through systems without constant pressure.


From Rosa Parks’ single act to modern organizational shifts, the lesson is clear: change rarely happens gradually. It happens when thresholds are crossed.


You’ll learn:


🔥 Why systems move at tipping points—not through debate

📡 The Cascade Triad: Signal, Density, Visibility

👥 How social proof reduces resistance faster than persuasion

📈 The 5–15% threshold rule for igniting momentum

🧱 How to design visible adoption that compounds automatically

⚙️ Why friction kills cascades—and how to remove it


Most people try to convince everyone.

Strategists focus on reaching critical mass.


You don’t need universal agreement.

You need enough visible movement to make adoption feel normal.


Position selects who ignites.

Leverage amplifies the signal.

Narrative frames momentum as inevitable.

Systems lock it in as default.


Influence is not about pushing harder.

It’s about reaching the point where movement sustains itself.


Ignite small.

Make it visible.

Reach the threshold.

Let the cascade work.


Next episode: Game Selection — Zero-Sum vs. Expanding-Pie Thinking.

Because choosing the wrong game guarantees the wrong strategy.


Stay observant.

Stay adaptive.

Stay strategic.

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Leo TrujilloBy Leonardo Trujillo