Leo Trujillo

Mind As Strategy: 6 - Ethical Foundations: Influence vs. Manipulation


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⚖️ Power without ethics corrodes trust. In this episode of Mind as Strategy, we set the guardrails that make influence sustainable. You’ll learn how to spot the thin line between persuasion 🤝 and manipulation 🕵️, and why long-term advantage comes from trust, not tricks.

We’ll explore:
🔑 The difference between guiding frames vs. coercing choices.
🛡️ How to pressure-test your tactics with the “mirror test” — would I accept this move if used on me?
🌍 Cultural and contextual factors that shape what “ethical influence” means in practice.
🚩 Red flags of manipulation that damage reputation, careers, and relationships.
✨ Why genuine value creation compounds into what we call trust dividends.

With modern examples—from corporate negotiations to social media influence—you’ll see why integrity is not a constraint but a force multiplier. By the end, you’ll know how to influence with clarity, win without cutting corners, and leave every arena stronger than you found it.

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Leo TrujilloBy Leonardo Trujillo