After following Neuro-Linguistic Programming from a groovy West Coast commune to the inner circles of NXIVM, we track down its elusive creator, Richard Bandler. Our search leads us to a London seminar, where Alice experiences his techniques firsthand. Finally, we hear from the man himself and decide once and for all if NLP is a tool worth using, or a pseudoscientific hustle best left alone.

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How did Neuro-Linguistic Programming become an indoctrination tool for one of the most notorious sex cults of the 21st century? Co-founder Nancy Salzman reveals how she brought NLP to NXIVM, and how leader Keith Raniere—now serving a 120-year sentence for sex trafficking and other crimes—turned the methods against her.    

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A new group of fans flocked to NLP in the 90s: pickup artists. At the center of the movement was Ross Jeffries, a hypnotist and purported expert in getting women into bed. Jeffries lets Zoë in on the secret to his success, as she and Alice grapple with the realization that maybe they, as journalists, have more in common with pickup artists than they’d like to admit.

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Three people walked into a room…only two came out alive. In 1986, Richard Bandler was charged with murdering a woman in his inner circle. We dig into the trial that nearly sank Neuro-Linguistic Programming, the unsolved mystery of what really happened that night, and how Bandler walked away acquitted while the technique he fathered only grew more infamous. 

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In the 1980s, the U.S. Army was in a weird place. So weird, it was willing to hire Richard Bandler and Tony Robbins to try to turn ordinary soldiers into expert marksmen in just a few days with NLP. Zoë hits the shooting range with an NLP expert to see if she can become a sharpshooter. Plus, the little-known NLP backstory behind another psychological technique the military still actively uses: EMDR.

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How do you turn mind games into hundreds of millions of dollars? We ask Tony Robbins, who discovered Neuro-Linguistic Programming, adapted its techniques, and built an empire of infomercials and firewalking, all while spawning a self-optimization craze he’s ambivalent about today. Meanwhile, Alice tests NLP on Zoë’s mom to see if they can use Bandler’s techniques to conquer an unusual fear.

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Could a few words really change your mind–or your memories? Zoë tests hypnosis on herself, trying to unlock memories of her late father. Alice experiments with NLP to calm her anxiety around giving birth. Meanwhile, they chart the spread of NLP from therapy groups into corporate America, where it made its founders rich. But does NLP really work, or is this just the placebo effect?

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1970s Santa Cruz, California–a world of barefoot psychology students, mountain communes, and underground therapy sessions led by a charismatic but troubled young man: Richard Bandler. We go back to the moment Neuro-Linguistic Programming was born, and meet a teenage misfit rocker whose talent for persuasion came with a dangerous edge. We hear from the Bandler’s early followers, including one woman who ended up tied to a burning cross in a therapy game gone wrong. As the origins of NLP come into focus, another question emerges: how did a fringe experiment in an alternative college town grow into a global force for both transformation and manipulation?

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What if someone told you that you could skip years of therapy with a few mental tricks? It sounded impossible… until we found Neuro-Linguistic Programming. NLP is a form of hypnosis beloved by everyone from sex cults to the U.S. military to fortune 500 companies–yet almost no one knows it exists. 

Long before she co-founded NXIVM, hypnotist Nancy Salzman encountered NLP as a radical method for reprogramming the mind. Her story leads us to its inventor, Richard Bandler, a volatile, self-made guru. As we dig into how it took hold in so many places, we face an unsettling possibility: NLP might actually work.

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Mind Games tells the story of NLP and its crazy cast of disciples, including the fake doctor who invented it at a New Age commune, took it to Fortune 500 boardrooms, and whose gruesome murder trial did little to stop its rise. The biggest mind game of all? NLP may actually work.

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