Welcome to Episode 013 of Mind the Model: The Modern Marketer's Guide to AI! Your hosts, Emmalee Crellin and Nathan Guerra, sit down with Millie Marconi — a seasoned entrepreneur who spent nine years growing a marketing agency before founding TestFeed, a VC-backed AI platform that's reimagining how businesses access market research.

Millie breaks down the world of "synthetic audiences" — AI-generated panels built from real human data that make consumer insights accessible to businesses that could never afford traditional research. She walks us through how it works, where it gets it right (and wrong), and why she believes over 70% of market research will be synthetic by 2028.

This episode covers:

• Democratising Market Research: How TestFeed delivers on-demand synthetic audiences — putting consumer insights within reach for companies of all sizes, not just the big players.
• Trust & Reliability: How TestFeed uses peer-reviewed "semantic similarity rating" to validate AI panels against real human panels — and course-correct when they diverge.
• Marketing to AI Agents: Millie's vision for a future where AI agents make purchasing decisions — and why marketers will need to learn how to market directly to machines.

TestFeed: https://testfeed.ai/

Millie on LinkedIn: https://www.linkedin.com/in/millie-maronei-11b22b7a/

Prompt Cowboy: https://www.promptcowboy.com/

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