Mind the Model: The Modern Marketer's Guide to AI

Mind the Model: Episode 005: SXSW Recap (Extra)


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In this special episode, Nate and Em talk all things SXSW Sydney - no guests, just their POV on the event and what they learned about AI.

Special mentions:
Ethan Mollick blog post: An Opinionated Guide to Using AI Right Now: https://www.oneusefulthing.org/p/an-opinionated-guide-to-using-ai

Ethan Mollick’s Book is called: Co-Intelligence: Living and Working with AI

You can find him on X @ https://x.com/emollick

His substack is great: https://www.oneusefulthing.org/

Note: Open AI have since changed their corporate structure, converting its main business into a for-profit corporation, run by a non-profit.  Yeah it seems to make little sense to us (or many other people out there).

https://www.theguardian.com/technology/2025/oct/28/openai-for-profit-restructuring

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Mind the Model: The Modern Marketer's Guide to AIBy Emmalee Crellin and Nathan Guerra