Show NotesSir Martin Sorrell on the future of advertising with AI
Insightful commentary on how artificial intelligence is reshaping creative work, media efficiency, and the structure of modern agencies. Read more: https://www.mediaweek.com.au/sxsw-sydney-five-ways-ai-is-redefining-advertising-according-to-sir-martin-sorrell/

IAB Australia
A valuable source of industry standards, research, and learning materials for advertising and digital media professionals.
Explore their work: https://iabaustralia.com.au/
Access the AI resource guide curated by the AI Working Group: https://iabaustralia.com.au/resource/ai-unlocked-a-resources-learning-guide-for-the-ad-industry/

🎧 Enjoying the show?
If you liked this episode, follow, rate, and share Mind the Model with your fellow AI-curious friends — it really helps us grow!

💬 We’d love to hear from you!
Got thoughts, questions, or ideas for future episodes? Drop us a message at [email protected]. Your suggestions help shape the conversations we have on the show.