Hosts: Nathan Guerra & Emmalee Crellin

Guest: Kiri Masters (Retail Media Breakfast)

Retail media is booming, but are AI shopping bots about to disrupt the entire ecosystem? We brought in the big guns. Kiri Masters is the host of Retail Media Breakfast Club, a daily podcast and newsletter that provides sharp, actionable insights into the fast-evolving retail media landscape. Informed by a decade in the industry, she built the award winning agency Bobsled Marketing before its acquisition in 2022. She writes regular columns for Forbes, The Drum, and WARC, and has been named a Top Retail Expert by RETHINK Retail for four consecutive years.

She drops in fresh from the NRF Big Show in New York City to break down the future of retail media, "agentic shopping," and exactly how brands need to adapt.

Quote of the Week:

"Look at this agentic pathway as a new surface to reach customers."

Mentioned Links & Resources:

• Check out the current state of AI and frontier model intelligence over time here: https://artificialanalysis.ai/trends#frontier-language-model-intelligence-over-time
• Google’s recent release for UCP (Universal Commerce Protocol):
• https://blog.google/products/ads-commerce/agentic-commerce-ai-tools-protocol-retailers-platforms/

Find Kiri at:

https://www.retailmediabreakfastclub.com/

https://www.linkedin.com/in/kiri-masters/

Mind the Model: Got questions or feedback? Email the show at [email protected]